Healthy Soch
Aims to bridge transparency gaps in fertility care, with focus on successful patient outcomes, placing healthy live birth outcomes at the centre of treatment journeys
India
healthysoch
Mumbai / Hyderabad, June 1, 2026:
Oval Fertility, a next-gen fertility platform built at the intersection of advanced reproductive science and technology, today announced the launch of its flagship clinic in Hyderabad. Entrepreneur and patient advocate Veena Reddy, alongside Dr. Brian Levine, a globally recognized leader in IVF and infertility with nearly 15 years of experience working with the most challenging IVF cases, together built Oval, shaped by advanced technology and medical excellence. The launch comes at a time when fertility healthcare demand continues to rise globally and in India, driven by factors including delayed parenthood, lifestyle shifts, stress-related conditions and increasing awareness around reproductive health.
Oval Fertility introduces Astec Chrono, Japan’s advanced embryo incubation technology, to India, designed to closely mimic natural developmental conditions while allowing embryologists to monitor embryo development continuously without disturbing growth conditions, enabling more informed clinical decisions. The Hyderabad facility houses 6 embryology workstations, 7 suites, 5 recovery rooms as Sanctuaries and is designed to support approximately 800 fertility cycles annually, strengthening access to advanced reproductive care in the region. The flagship centre launches with a multidisciplinary team comprising 3 fertility specialists, 3 embryologists, and specialised clinical teams supporting fertility diagnostics, reproductive medicine and patient care coordination.
The leadership includes internationally recognised fertility specialist Dr. Brian Levine, Founding Medical Advisor of Oval Fertility, alongside Dr. Sandeep Karunakaran, Medical Director with over three decades of experience, and Dr. Keerthana Vemula, Reproductive Endocrinologist with over 12 years of expertise in fertility care. Oval Fertility has been co-founded by entrepreneur and patient advocate Ms. Veena Reddy, whose lived experience shaped the organisation’s commitment toward empathy-led care and patient-centred treatment journeys.
Speaking about the launch, Dr. Brian Levine, Founding Medical Advisor, Oval Fertility said, “The future of fertility care will be shaped by how effectively we combine science, technology and personalised patient experience. At Oval, we have built an ecosystem designed to bring global clinical expertise, advanced reproductive technologies and precision-driven decision making together, while ensuring patients feel informed, supported and empowered throughout their journey. Our vision is to redefine fertility care by creating an experience that is as compassionate as it is clinically advanced.”
