Healthy Soch
More than 1700 youngsters & adults of Noida take #TheSafetyPromise with Honda
New Delhi, January 22, 2019: Aiming to build a culture of safe riding habits, Honda Motorcycle and Scooter India Pvt. Ltd. conducted the National Road Safety Awareness Campaign for college students in Noida, Uttar Pradesh. The event was conducted at Government College in the city.
Road safety is a global priority for Honda. To further expand awareness on safe riding practices among youth, Honda has flagged off its new National Road Safety Awareness campaign starting January 2019. Through this initiative, Honda aims to cover more than 15,000 young college students and adults of 10 colleges across cities every month. After the start of Honda 2Wheelers India’s road safety campaign in Bhopal, this initiative has now expanded to Noida.
Honda 2Wheelers India’s initiative in the Government College in Noida was designed with the motto of ‘Safety for Everyone’.
The three-day camp witnessed an overwhelming footfall of over 1700 participants including more than 1600 youngsters and 120 adults including females who set out to imbibe the safe riding practices.
Speaking on this initiative, Mr. Prabhu Nagaraj, Vice President – Brand & Communication, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Safety is Honda’s top priority and so far we have educated over 25 lac Indians on the importance of road safety. Further strengthening our commitment, we have conducted National Road Safety Awareness Campaign in Noida to promote safe riding habits in youth. Through this mega campaign, young college students are now learning through fun and taking #TheSafetyPromise with Honda. Our aim is to educate the young riders to foster the right safety habits amongst themselves and will further take this initiative to other cities across India.”
Making learning on the serious topic of road safety more fun-oriented, Honda had different activities for all.
- To spread road safety awareness, safety riding theory sessions on correct riding posture, traffic signs and road rules were conducted for students.
- A special training activity a virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
- Riders tested their riding skills through slow riding activities and riding on narrow planks.
- Women were specially targeted for the Female safety riding session. Here, Honda’s female instructors empowered the females on riding a two-wheeler and knowledge of road safety rules.
- Above all this, Honda also conducted fun educational activities like road safety games and quizzes on daily basis so that participants have fun learning about safe riding too.
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