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Launches mass health awareness campaign for healthy living
May 24, 2018 : New Delhi : Dhara, India’s leading edible oil brand, is all set to disrupt the Indian edible oil sector with a new Brand campaign aimed specifically at increasing the awareness of usage of edible oils. The new positioning with the essence of promoting ‘healthy living’ will be intended to make the consumers aware about their daily edible oil consumption habits. The campaign titled ‘Zara sa badlav banaye life behtar’ is all about driving consumers attraction to use less oil in every day consumption! After all how many brand tell you to consume less responsibly for their own offerings.
To make consumers aware of appropriate consumption of edible oil, Dhara is encouraging the ICMR recommended daily usage of 30gm of edible oils & fats per day for an individual.
Dr. Saugata Mitra, Director, Mother Dairy Fruit & Vegetable Pvt. Ltd, added, “Dhara, a time trusted brand has always been blessed with the patronage of consumers for three decades. In our efforts to make our consumers more aware, we have always recommended the right usage of edible oils for a healthy living. Through this new campaign, we are attempting to promote healthy lifestyle and encourage people to bring in small change for larger benefits of healthy living. The larger thought is too bring in a change in routine habits that are sustainable for life.”
Speaking about the new initiative, Mr. Sanjeev Giri, Business Head – Dhara, said, “Dhara as a conscious brand has always believed in responsible consumption of edible oils. We are amongst the first brands to carry a statutory messaging recommending to consume cooking oil in moderation with physical exercise. Taking the same ethos ahead, we are now evolving our positioning to ‘health living’. The initiative titled ‘Zara Sa Badlav Banaye Life Behtar’ is aimed at educating the consumers about the right usage of edible oils using daily life connotation of a family. We are confident that the consumers will relate to our approach and will gradually be more responsible for a healthy life.”
HealthySoch
