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Together Towards Wellness:
- 83% respondents agree that mental health issues are nothing to be ashamed of
- 85% of GenZ respondents believe their friends would support them in seeking therapy
India
healthysoch
New Delhi, May 26, 2025:
As conversations around mental well-being take centre stage this Mental Health Awareness Month, the ‘Feel Good with Fiama’ Mental Well-being Survey 2024, in partnership with NielsenIQ, provides an understanding of how Gen Z and Millennials are navigating stress. Exploring the evolving beliefs, behaviours, and de-stressors, the survey highlights a shift towards breaking the stigma and embracing a more connected approach to happiness and emotional balance.
This evolving mindset is empowering younger generations to set healthier boundaries and prioritize mental well-being. An encouraging 85% of Gen Z respondents believe their friends would support them in seeking therapy, indicating a growing culture of open dialogue around mental health. No longer a whispered concern, 90% of Gen Z actively invest in their emotional well-being through wellness practices like yoga (29%), meditation (31%), and exercise (30%), demonstrating a strong commitment to self-care. Music remains a universal stress reliever, with 36% turning to their favorite tunes for an instant mood boost.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC Limited, stated “The Feel Good with Fiama Mental Well-being Survey highlights a pivotal shift in India’s approach to mental health. Today, well-being is not just an individual pursuit but a collective experience, where close-knit circles and social networks encourage open conversations about mindfulness, emotional resilience, and seeking therapy. This cultural transformation reflects a deeper understanding that mental health is a shared and collective journey—one where each person’s well-being contributes to the strength of the community. At ITC Fiama, we are committed to nurturing this evolving mindset. Further, through our collaboration with The Minds Foundation, we are actively expanding access to mental health support and awareness, contributing to reshaping how we approach happiness, healing, and emotional balance by empowering individuals to seek therapy.
Roshni Dadlani, Executive Director of The MINDS Foundation, added, “As we navigate an increasingly complex world, the path to happiness begins with identifying the factors that disrupt our emotional balance. Through our collaboration with Fiama, we are providing subsidized virtual therapy sessions to enable individuals to make meaningful changes and gain deeper self-awareness, ultimately fostering greater life satisfaction. This partnership reflects a broader shift in how therapy is perceived—not as an isolated pursuit, but as a shared experience where individuals come together to support and uplift one another on their journey to better mental health.”
Sara Ali Khan, Brand Ambassador for ITC Fiama, shared, ” It’s inspiring to see people prioritizing their mental well-being as a community. What’s particularly powerful is how dialogues around therapy are being brought to focus by studies like the Feel Good with Fiama Mental Well-being Survey. It’s clear that stress is no longer something to face alone—whether through therapy, yoga, or simply unwinding with music. There’s a growing culture of collective self-care with conversations around therapy no longer a taboo.”
Furthering its commitment to mental wellness, ITC Fiama, in collaboration with The MINDS Foundation, has launched its first Virtual Clinic to provide affordable access to mental health therapy. The Virtual Clinic connects individuals with licensed professionals in a private, stigma-free setting, offering expert advice, therapy, and counseling at one’s convenience.
The ITC Feel Good with Fiama Mental Well-being Survey 2024 was conducted with 800 men and women aged 16-45 across Delhi, Mumbai, Kolkata, and Bengaluru. The survey was conducted by NielsenIQ in September 2024.
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