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- “The collective will work to reinforce the government’s initiative of Aenemia-Mukt Bharat by reducing its NFHS (4)-level prevalence remarkably by 2022.
- Members of the collective are Federation of Obstetric and Gynaecological Societies of India (FOGSI), Vedanta Nand Ghar, WWW Foundation, IHW Council, ARTIST, WISH Foundation, and Emcure Pharmaceuticals.
- Announced to observe ‘National Anaemia Day’ on 21stMarch to raise awareness about a disease that affects 50 per cent of women in India.
- The team will bring together their respective expertise to identify the target groups and deploy specialized teams, provide products and equipment support for ‘test-and-cure’ programs inmost-affected districts and states in India.”
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New Delhi, September 03, 2020:
Multisectoral leaders today joined hands with the Integrated Health and Wellbeing (IHW) Council, a non-profit social impact institution promoting health for all, to announce a 2-year-long undertaking to substantially reduce prevalence of anaemia in India and monitor to prevent its return at the ongoing Bharat Nutrition Week. The collective also announced to observe ‘National Anaemia Day’ on 21st March every year to raise awareness about a disease that affects 50 per cent of women in India and could not be eradicated despite initiating the National Nutritional Anaemia Prophylaxis Programme (NNAPP) in 1970.
The multi-stakeholder collective ‘Shapath’ will work to reinforce the government’s commitment of an ‘anaemia-mukt Bharat’ by bringing down prevalence of iron-deficiency anaemia (IDA) from NFHS(4)-level of 58% to 40% in lactating women, from 50% to 32% in pregnant women, and from 54% to 36% in adolescent girls between 15 and 19 years-old by 2022. The target set for adolescent boys between 15 and 19 years-old is 11% from current 29% and to 40% from 58% in children between 6 to 59 months.
In addition to the IHW Council, other members of the collective include Federation of Obstetric and Gynaecological Societies of India (FOGSI), WWW Foundation, Asian Research and Training Institute for Skill Transfer (ARTIST), Vedanta Nand Ghar, WISH Foundation, and Emcure Pharmaceuticals. The team will bring together their respective expertise to identify the target groups and deploy specialized teams, provide products and equipment support for ‘test-and-cure’ programs in most-affected districts and states in India.
A rigorous data collection, documentation, and monitoring & evaluation (M&E) regime will be followed to assess the value of these interventions and collaborate with government authorities to leverage policy framework and contribute in accelerating the national mission to eradicate anaemia by 2022.
“Anaemia is a problem that cannot be addressed due to a gap between knowledge and implementation. Swachh Bharat was a timely intervention. Another aspect we have seen is that once the officer in charge of programme changes, a fresh SOP is sought. This causes delay in implementing the measures to check anaemia,” says Dr Shanta Kumari, President Elect, FOGSI.
“That we do not have an anaemia day reflects the prioritisation or lack of it. Accountability is crucial for bringing change. We must have a structured way of implementing programs by following goal-setting, determining milestones and timelines, fixing ownership, and measuring the impact,” says Namita Thapar, Executive Director, Emcure Pharmaceuticals.
“We have a vision called ‘India at 75’ where we wish to see India free of malnutrition, one of the causes of anaemia. While working with the anganwadis, we found that so many of them were not getting mid-day meals. We are working on all these aspects and wish to see India anaemia free by India at 75,” says Ritu Jhingon, CEO-Nand Ghar, Vedanta Limited.
“Absence of toilets forced women to drink less water and take less food because it was a risk to their dignity. Initiatives like Swachh Bharat have helped a lot to address such problems. I want to tell the women, you embody the Indian culture of ‘give first and take later’ but do not allow yourself to go hungry, abused, or suppressed,” says Sadhvi Bhagawati Saraswatiji, Secretary-General, Global Interfaith WASH Alliance President, Divine Shakti Foundation.
“Despite programmes launched 50 years ago, more than half of the population continues to suffer from various degrees of anaemia. Saying this is unacceptable has not made any difference over the years. We need more robust and concerted efforts, designating a national anaemia day is the right stepping stone – it will help us raise awareness better and drive us to measure the impact of interventions. We will share our proposal with the right authorities in time,” says Mr. Kamal Narayan, CEO, Integrated Health and Wellbeing (IHW) Council.
Aiming to raise the awareness and discussion around nutrition among children, a fact highlighted by hon’ble Prime Minister Narendra Modi during his ‘Mann ki Baat’ broadcast, the event will have a special segment titled ‘Bharat Nutrition Quiz Show with School Kids’, where students from all over India will participate. Panel discussions with around 100 speakers including government officials of various ministries and institutions; policy experts of WHO and UNICEF; industry leaders, researchers, and medical practitioners will deliberate for over 60 hours on the pressing issues related to availability and access to nutrition. Discussion forums involving leading dieticians, nutritionists, food entrepreneurs and influencers will be held under ‘Good Food Talk Show’ while ‘Healthy Khayega India’, a special live session, will host celebrity chefs.
‘Bharat Nutrition Week’ is being hosted with support from Asian Research and Training Institute for Skill Transfer (ARTIST), WWW Foundation, World of Wellbeing (WOW), and Federation of Obstetric and Gynaecological Societies of India (FOGSI). The event will culminate on 7th September with Bharat Nutrition Awards 2020, honouring organizations, institutions, and individuals for their contribution in developing innovative products, conducting new research, grassroot-level initiatives for women, children, and elderly people, and spreading awareness and educational programs.
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