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New Delhi, September 09, 2021:
The iconic multivitamin supplement brand Supradyn, from Bayer’s Consumer Health Division in India, has released intriguing results from its recent, nationwide doctor-led survey which thoroughly investigates the nutrition met by an average daily Indian diet. The ‘Supradyn Nutrition Survey’, released to mark the recently concluded ‘National Nutrition Week’ celebrated from 01 – 07 September annually, has found that an overwhelming 85% of doctors and nutritionists from urban India believe that only up to 70%, or in fact even lower, of one’s nutrition need is fulfilled by the average daily Indian diet.
The study conducted by BrandEigen Insights and Analytics, surveyed 220 healthcare practitioners (doctors and nutritionists) across major states from all four zones (North, South, East, West) of the country, on the sufficiency of micronutrients in the average diet, bringing to light an alarming gap in meeting the body’s 100% nutrition requirements. This stands true across all zones in India and astonishingly even in states with pre-dominantly non-vegetarian diets, where the study revealed that as many as 90% doctors and nutritionists agreed to at least a 30% nutrition gap in their state’s average daily diet. The research reported that that Vitamin B12 and D3 are the top two vitamins lacking in an average daily diet across the country, followed by Zinc, Iron, Calcium, Folic Acid and Vitamin C.
Further, the survey reported that an astounding 73% doctors and nutritionists believe that this inadequacy can be overcome with a daily dose of multivitamin-multimineral supplements. In fact, nearly half of those who believed in the micronutrient insufficiency in the average diet and agreed that a daily supplement can help, said that they would recommend a multivitamin when patients complain of fatigue, weakness, tiredness, and lack of energy.
Sandeep Verma, Country Head, India, Bayer Consumer Health Division, commented on the survey results highlighting, “National Nutrition Week aims to raise awareness on the pivotal role played by wholesome nutrition in leading a happy healthy life. Supradyn’s doctor-led Nutrition Survey has identified a surprisingly large nutrition gap in our daily diets, highlighting a grave insufficiency of micronutrients. As a brand that has been focused on bringing science-based solutions to consumers in India, we understand the importance of not only educating them but also supporting them in achieving up to 100% key nutrients for daily immunity and energy with the help of Supradyn Daily multivitamin supplements.”
With the pandemic having reset priorities, health and wellness have risen to the top of minds. Hence, ensuring that we meet our daily requirements of nutrients should be looked at as a growing necessity, not just an added advantage. “This survey has brought to life a surprising truth: an average daily diet cannot always meet 100% of your body’s nutrition requirement. Including a daily multivitamin-multimineral supplement can help bridge the nutrition gap and provide your body with optimum energy and immunity levels. The pandemic has resulted in people prioritizing their health and wellness, taking proactive measures to better understand their bodies and I’m certain these revelations by Supradyn’s Nutrition Survey will help educate consumers on meeting one’s 100% nutrition requirements” said Dr. Jenam P Mehta, Consultant Physician and Chest Specialist (Member of European Respiratory Society).
The Supradyn Nutrition Survey – Healthcare practitioner profiles:
- At least 75% of the healthcare practitioners surveyed have over a decade of clinical experience
- Out of the 206 doctors who participated in the research,189 are General Practitioners of which 71% are MBBS doctors and 29% are MDs; the balance 17 doctors are otorhinolaryngologists commonly known as ENT physicians or surgeons
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