365 days of simple thinking, healthy eating and sustainable living

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New Delhi, September 13, 2019:

(FSSAI): Dr Harsh Vardhan, Union Minister of Health and Family Welfare kick-started POSHAN Maah 2019 last week with a year-long social and mass media campaign on the Eat Right India movement.

Leading with1 tweet-a-day focusing on a weekly theme of eating right for the next 365 days, Dr. Harsh Vardhan also launched the new Eat Right India logothat represents a healthy plate, an online Eat Right Quiz, the Eat Right Online Course for frontline health workers and the Eat Right India Store featuring merchandize to nudge right eating habits. The groundwork for escalating the Eat Right India Movement to the level of a Jan Andolan has been underway during the past few months. FSSAI has put in place robust regulatory measures under three major pillars: Eat Safe, Eat Health and Eat Sustainably.

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The Eat Right India movement is being helmed by Food Safety and Standards Authority of India (FSSAI) as a crucial preventive healthcare measure to trigger social and behavioural change through a judicious mix of regulatory measures, combined with soft interventions for ensuring awareness and capacity building of food businesses and citizens alike. This movement is aligned with the Government’s flagship public health programmes such as POSHAN Abhiyaan, Anemia Mukt Bharat, Ayushman Bharat Yojana and Swachh Bharat Mission.

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